ENGAGEMENT TWO
Fractional Chief Marketing Officer
$10,000 PER MONTH
When you have, or when we have built, a scalable and marketing ready business model, I offer my hands on marketing strategy and execution to drive your sales.
Marketing Strategy & Execution
I design, build and drive the marketing engine. I write the marketing offers, design the landing pages and funnels, and determine the marketing platforms — your website, Google Ads, social media, YouTube, TikTok, email campaigns, Reddit, and your mobile app, if you have one. I design the website and app experience, and I direct the developers and vendors who execute it.
I do not outsource my work to vendors. I structure the entire marketing strategy, design and write the offers. Vendors execute with my careful supervision and ongoing feedback. I recommend vendors whom you may accept or reject and they bill you directly for their services, separate from mine.
Vendor Management and Costs
Vendor fess are separate from my retainer. These are external costs for specialized services, platforms, and advertising spends required to execute the marketing plan I create.
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I select the vendors, subject to your approval, then manage their work. There is no markup and vendors bill you directly. My objective is to maximize ROI, ensuring every vendor fee translates into tangible business growth.
Measuring Marketing Results
You and I care about sales and profits, not impressions, views, followers, or clicks. I have seen far too many advertising dollars wasted on impressions, visits, and views without generating a single dollar of revenue.
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Every month, we will review marketing results based upon sales, and I will adjust the strategy as needed, to optimize your sales and the efficiency of each dollar spent.
A Sound Business Precedes CMO Engagements
I take a retainer only when the business model is sound. Where it is not, we build it first. Spending your capital to market an undefined offer at an unsupported price is a waste of your money and my time.
I will tell you whether your business is market-ready, rather than after, because I only engage in partnerships positioned for win-win results.
